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'Legacy Project' Swings Indy's Super Bowl Bid

After a narrow loss to Dallas in its bid to host the 2008 Super Bowl, Indianapolis leaders regrouped and found help for a second bid in an unlikely place: the Near East Side neighborhood. By positioning the community and its quality-of-life plan as the bid's "legacy project," Indy won the bid for 2012. The successful play has leveraged more than $70 million in new investments.

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