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What Works Webinar: Measuring the Shared Value of Anchor Community Engagement

How can anchors institutions - large, local organizations such as universities, sports teams and major corporations- can embrace and measure their community impact, including as employers and real estate purchasers and developers?

This webinar is part of the Initiative for a Competitive Inner City's What Works for Cities campaign that focuses on solutions for urban economies around how anchors.

During a recent research project, ICIC interviewed 70 anchor organizations and found that very few tracked their positive impact on their community and none had a way to measure the return on investment from engaging their communities.

This webinar stems from these findings and features a group of experts who discuss the various ways in which anchor organizations can measure their value added and make a business case for the importance of adopting engagement strategies.

It also includes recommendations for anchor institutions to better measure both their internal returns and community impact.

Presenters included:

  • Kim Zeuli, senior vice president and director of Research and Advisory Practice, ICIC
  • Ted Howard, founder and executive director, The Democracy Collaborative
  • Anthony Sorrentino, executive director, Office of the Executive Vice President, University of Pennsylvania

What Works Webinar: Measuring the Shared Value of Anchor Community Engagement PowerPoint

Hear the webinar here.


Posted in Commercial Corridors

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