What Works Webinar: Measuring the Shared Value of Anchor Community Engagement
Initiative for a Competitive Inner City
Published: June 5, 2014
How can anchors institutions - large, local organizations such as universities, sports teams and major corporations- can embrace and measure their community impact, including as employers and real estate purchasers and developers?
This webinar is part of the Initiative for a Competitive Inner City's What Works for Cities campaign that focuses on solutions for urban economies around how anchors.
During a recent research project, ICIC interviewed 70 anchor organizations and found that very few tracked their positive impact on their community and none had a way to measure the return on investment from engaging their communities.
This webinar stems from these findings and features a group of experts who discuss the various ways in which anchor organizations can measure their value added and make a business case for the importance of adopting engagement strategies.
It also includes recommendations for anchor institutions to better measure both their internal returns and community impact.
Presenters included:
What Works Webinar: Measuring the Shared Value of Anchor Community Engagement PowerPoint
Hear the webinar here.
Posted in Commercial Corridors